About us





Privacy policy

Website : www.westavenue.be

What is the privacy and cookie policy?

The processing of your personal data is subject to the General Data Protection Regulation (called GDPR in its English version) of 27 April 2016, on the protection of individuals with regard to the processing of personal data and on the free movement of such data. The Regulation entered into force on 24 May 2018. What personal data are we talking about? The data we collect about you personally and how the company uses it. On our website we also use cookies. To find out more, please see point 3 of this page on the Cookie Management Policy. By filling in our forms and browsing our site, you are giving us permission to process your personal data as set out in this privacy policy. We may collect and store the following personal data: Your name, first name, telephone number, e-mail address and postal address; your question about what you want; other data you provide to us. All this information is referred to below as “PDS” for Personal Data.

Privacy policy and data processing

Data controller

We are responsible for the processing of personal data.

Processing of your personal data

The personal data to which we have access may be collected in the following ways: from you directly in the course of an exchange of verbal or written information; on forms on this site; when you create an account; when you purchase a good or service; when you contact us; when you use our website, mobile applications and social media pages; when we have obtained it through regulated access to authentic public sources. All of these sources are supplemented by the use of cookies (see point 3 of this page on Cookie Management Policy). This Privacy Policy ensures that your PII is collected and processed in full compliance with applicable Belgian legislation, mainly the Belgian law of 8 December 1992 on the protection of privacy with regard to the processing of PII, as well as the EU Regulation 2016/679 implemented as of 24 May 2018.

Why do we process your data?

We collect and process PII only for specific and limited purposes related to its direct business to ensure optimal communication with its customers and website users. We use your personal data for different purposes which will be systematically proposed to you for your prior consent: to receive a newsletter, to buy a product, to participate in a contest, to attend a promotional event, to share information, etc. But also, they are used for prospecting purposes as well as for situations where the law requires it. For example, in a contractual context, depending on the nature of our service, we may include your personal data or your billing data. We process personal data: To fulfil our legal and contractual obligations; To keep our customers informed of our activities; To promote our activities on our website and in the press. We also process data for the purposes of server and website administration and for statistical analysis and historical studies of its activity.

How long we keep your data

We will only keep your PII for as long as is reasonably necessary for the purposes for which it was collected, and in accordance with legal requirements.

Communication, security and confidentiality of your data

Some of your data may be transmitted to public authorities or to our subcontractors, who act in our name or on our behalf, for processing in accordance with the purposes for which they were collected. Beyond these legal obligations, we undertake never to communicate the data of natural persons to third parties outside the conditions of the law of 8 December 1992 on the protection of privacy with regard to the processing of personal data. We ensure that subcontractors guarantee the same level of protection of PII as it imposes on itself and require a contractual guarantee from the subcontractors that they will process your data exclusively for the authorised purpose, with the required discretion and security. All such sharing will only take place with your consent and provided that each partner enters into an agreement with us. We implement and continuously update administrative, technical and physical security measures to protect your personal data against unauthorised access, loss, destruction or alteration.

Right of access, rectification and objection

We allow you to retain control of your PDS. You can send your request by mail or email, you can at any time exercise your rights in accordance with EU Regulation 2016/679 Art 15, to request rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), portability (Art. 20), opposition (Art. 21), not to be subject to automated profiling (Art. 22) or to withdraw your consent to the use of your PAD.

Cookie policy

What is a cookie?

A cookie is a small text file issued by the server of the website you are visiting that is written to the hard drive of your computer or mobile device. The cookie contains a unique code that can be used to recognise your browser when you visit the website or on future visits. The contents of a cookie usually consist of the name of the server that placed the cookie, an expiration date and a unique encrypted code. The information collected and stored in a cookie is deleted when it is no longer needed for the purpose for which it was collected. Cookies ensure a generally easier and faster interaction between the visitor and the website (e.g. a cookie retains the user’s chosen language). They store your preferences and thus enable you to access the site more quickly and make your visits easier. They also help you navigate between different parts of the website. Cookies can also be used to make the content of a website more relevant to the visitor and to tailor the website to the personal tastes and needs of the visitor.

Consent to the use of cookies

The use of cookies requires your prior and explicit consent. You can always come back to this later and refuse these cookies and/or delete them at any time, by changing the settings of your browser. The warning message on the homepage allows you to express your consent to our cookie policy. By refusing this consent, you will still be able to access the public parts of the site, but certain features will be limited or impossible.

The different types of cookies

Cookies strictly necessary for navigation. These cookies are required to enable you to visit a website and use certain parts of it. These cookies do not contain any personal data other than the IP address, which is necessary for your navigation on the Internet. They allow you to: navigate between different pages within the website and help you return to previous pages; complete forms; securely verify your identity before granting access to your personal information when a personal account has been created. Your browser settings allow you to control these cookies. However, if you reject these cookies, some parts of a website may not function as intended.

Functional cookies

These cookies are intended to facilitate and analyse the functioning of websites and to make their use more pleasant and more personalised. They are used to: personalise services by remembering your preferences (language, currency, location, navigation data, etc.); prevent you from repeating your choices each time you visit the site; collect information provided in online forms; compile statistics (e.g. number of unique visitors); analyse site usage and page popularity.

Third party cookies

When you visit a website, socio-demographic and profile data may be collected for anonymous storage in a commercial cookie. These commercial cookies are set by advertisers when they serve their ads. These third party advertisers are notified of your visit to the site but your data is processed anonymously. They make it possible to: prevent you from being confronted repeatedly with the same advertisements; measure the effectiveness of the various marketing actions; personalise the advertising on the website.

Social network cookies

In order to give you the possibility to share the content of a website with your network and your friends, it is necessary to use these cookies. They provide the ability to track your browsing on other sites and profile your interests. This can affect the content and messages displayed on other websites you visit. If you do not accept this category of cookies, you may not be able to use, or even view, these sharing tools.

Tracking Pixels

The tracking pixel allows platforms (generally social networks or webmail services: facebook, google, twitter, …) to qualify the audience of a site by linking it to their own information. These pixels allow the platforms, if you are simultaneously connected to them, to follow your navigation on the site and to establish a profile of your interests. This data is governed by the general conditions of the platforms in question. It is anonymous and does not allow you to be identified as an individual. It then allows us to offer you relevant content, corresponding to your interests which are linked to your consumption habits on the site.

The cookies used on our website

Functional cookies – statistics: Google Analytics

Google Analytics

We use Google Analytics to collect visitor statistics in order to improve our website. The exchange of data with other Google services is disabled and IP addresses are anonymised. If you prefer to block the Analytics script completely, you can download the Google Analytics opt-out plugin. This plugin will exclude your visit from the statistics of all websites using Google Analytics.

Cookie management

We cannot guarantee that you will be able to use all the services on our website if you refuse to accept cookies. In your browser settings you have the possibility to refuse the installation of cookies. How you enable or disable cookies and how you delete them depends on your device and your browser. You can configure your browser software so that: cookies are stored on your terminal or, on the contrary, they are refused, either systematically or according to their sender; you are offered the option of accepting or refusing cookies from time to time, before a cookie is likely to be stored on your terminal.

Changes to this privacy policy

We reserve the right to modify this Privacy Policy in order to comply with applicable privacy legislation or to adapt it to our practices. We therefore invite you to consult it regularly to be aware of any changes.